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Written from inside the studio

Not a content calendar. These are the arguments we have internally about pricing, briefs, revisions and where the tools help, published because clients keep asking the same questions.

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Latest · Running a business

Why we publish our prices when most studios will not

"Contact us for a quote" is a filter, not a courtesy. Here is what publishing every price cost us, what it saved, and why we are not going back.

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Published: 14 July 2026
Length: 6 minute read

What changed in small business branding this year

Trend lists are written in December by people guessing. This is drawn from what arrived in briefs, which is a slower and more boring signal, and a more reliable one.

2 July 20267 min

Running a business

The revision counter is a business model, not a design process

Three rounds included, $45 for each extra. It sounds like fairness. What it actually does is end the design when the counter runs out rather than when the work is right.

22 June 20265 min

Notes from the motion desk: what YouTube briefs ask for now

The motion desk is the newest team here and the busiest. What clients ask it for has changed more in two years than logo briefs have in ten.

8 June 20267 min

AI is in every brief now. Here is where we use it and where we will not

Clients ask two versions of the same question: are you using AI, and why are you not cheaper if you are. Both deserve a straight answer.

30 May 20268 min

From the studio

Why a website built by strangers uses your logo wrong

Nobody notices the moment a brand goes soft. It happens across four suppliers, each of whom did their own job perfectly well.

12 May 20266 min

The brief that makes a good logo, and the one that makes four mediocre ones

The best briefs we receive are shorter than the worst ones. What they contain instead of length is a decision.

18 April 20267 min

Running a business

What a $99 logo actually pays for

People assume a cheap logo means a rushed one. The real answer is more specific, and it explains what you are giving up as well as what you are getting.

27 March 20266 min

From the studio

The six things clients ask in the first call, and our real answers

The same six questions open nearly every call. Here they are with the answers we actually give, including the two people do not enjoy hearing.

19 February 20266 min

From the studio

Why we put the legal desk on the front of the site

The single most consequential question a design client can ask is "do I actually own this". It deserves better than a footer link to a generic inbox.

30 January 20265 min

By subject

Browse by what it is about

From the studio

How we work, and what we changed when it stopped working.

Why a website built by strangers uses your logo wrongNobody notices the moment a brand goes soft. It happens across four suppliers, each of whom did their own job perfectly well.Read it The six things clients ask in the first call, and our real answersThe same six questions open nearly every call. Here they are with the answers we actually give, including the two people do not enjoy hearing.Read it Why we put the legal desk on the front of the siteThe single most consequential question a design client can ask is "do I actually own this". It deserves better than a footer link to a generic inbox.Read it

Craft

Design decisions, argued out in public rather than asserted.

AI is in every brief now. Here is where we use it and where we will notClients ask two versions of the same question: are you using AI, and why are you not cheaper if you are. Both deserve a straight answer.Read it The brief that makes a good logo, and the one that makes four mediocre onesThe best briefs we receive are shorter than the worst ones. What they contain instead of length is a decision.Read it

Industry

What is actually happening in briefs, prices and platforms.

What changed in small business branding this yearTrend lists are written in December by people guessing. This is drawn from what arrived in briefs, which is a slower and more boring signal, and a more reliable one.Read it Notes from the motion desk: what YouTube briefs ask for nowThe motion desk is the newest team here and the busiest. What clients ask it for has changed more in two years than logo briefs have in ten.Read it

Running a business

The commercial side of commissioning design.

Why we publish our prices when most studios will not"Contact us for a quote" is a filter, not a courtesy. Here is what publishing every price cost us, what it saved, and why we are not going back.Read it The revision counter is a business model, not a design processThree rounds included, $45 for each extra. It sounds like fairness. What it actually does is end the design when the counter runs out rather than when the work is right.Read it What a $99 logo actually pays forPeople assume a cheap logo means a rushed one. The real answer is more specific, and it explains what you are giving up as well as what you are getting.Read it

Reference

Looking for a how-to rather than an opinion?

The guides section is the evergreen half: file formats, costs, trademarks, colour, SEO. Written to be useful whether or not you hire anyone.

All guides How much a logo costs Logo file formats explained Trademarking your logo What makes a good logo Meet the team

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