A brand identity that holds together everywhere it appears
A logo on its own is one asset. A brand identity is the system around it: the palette, the type, the way photographs are treated, the spacing rules, and the decisions that stop a business looking like three different companies across its website, its van and its invoice.
from $299 · free consultation · full copyright included
4.5/5 from 8,503 clients
Unlimited revisions
on Gold and above
100% ownership
copyright transferred
24-hour
first concepts
In-house team
based in the USA
What brand identity design includes
Businesses that already have a name and now need everything downstream of it to look deliberate rather than assembled.
- Primary, stacked and horizontal logo lockups
- Colour palette with HEX, RGB, CMYK and Pantone values
- Typographic scale for headings, body and UI
- Imagery and iconography direction
- Clear-space, minimum-size and misuse rules
- Applied mockups across print and screen
Drawn for you
Original work every time. Nothing templated, nothing resold to anyone else.
Fast turnaround
First work back within 24 to 48 hours on most briefs, sooner if you have a deadline.
Revisions until right
No counter running in the background. We keep going until you are happy with it.
You own everything
Full copyright transferred in writing, with every source file, on delivery.
Four steps, start to finish
Share Your Brief
Tell us what your business does and who buys from you, in your own words. It is free and you are not committing to anything.
Fill in the brief formDesigns Back Fast
Our designers start straight away and send you real options to look at, often the same day.
Refine Together
Point at the one you like and tell us what to change. We keep adjusting it until you are happy with it.
Own Every File
You get every file you need for print and web, plus the rights in writing. The design is yours for good.
The same three things in every package
Whatever you spend, these never change.
Free consultation first
Talk the project through with a designer before you pay anything. No card required, no obligation to go ahead.
You own it outright
Copyright transfers to you on delivery, along with the editable source files. No licence to renew and nothing to pay again later.
100% original, or it is free
Every mark is drawn from scratch for your business. We never resell a concept and never work from a template library.
Free consultation · No card required · Mon to Fri, 11 AM to 8 PM
Brand Identity Design questions
The logo is one mark. The identity is the full set of decisions that make everything else recognisably yours: colours, fonts, layout habits, photographic style and the rules for using them. You can buy the logo alone, but the identity is what makes a stranger recognise you before they read the name.
A lighter one, yes. Even a sole trader sends quotes, posts on social and hands over a card. Agreeing a palette and two typefaces up front takes a day and saves you re-deciding every time you make something.
Yes, and it is common. We audit what you have, keep what is working, redraw what is not, and build the system outward from the existing mark so your recognition is not thrown away.
Who buys brand identity design
Often bought alongside this
Buying two or three together is cheaper than ordering them separately, and the work stays consistent because it never leaves the same team.
Guides worth reading before you buy
Ready to start your brand identity design project?
Tell us about the business in a sentence or two. We come back with a plan, a timeline and one fixed price, usually within a business day.