Every touchpoint speaking in one voice
Visual identity is the part of a brand people see before they read anything. We design the whole visual language, not just the mark: the patterns, the crops, the graphic devices and the layout habits that make a piece of your marketing recognisable even with the logo cropped off.
from $299 · free consultation · full copyright included
4.5/5 from 8,503 clients
Unlimited revisions
on Gold and above
100% ownership
copyright transferred
24-hour
first concepts
In-house team
based in the USA
What visual identity design includes
Brands that need to look distinctive in a crowded category where everyone has already settled on the same blue.
- Logo suite and responsive mark variants
- Secondary graphic devices and patterns
- Custom icon set in the brand style
- Colour and type systems
- Layout grids for print and screen
- Application examples across six touchpoints
Drawn for you
Original work every time. Nothing templated, nothing resold to anyone else.
Fast turnaround
First work back within 24 to 48 hours on most briefs, sooner if you have a deadline.
Revisions until right
No counter running in the background. We keep going until you are happy with it.
You own everything
Full copyright transferred in writing, with every source file, on delivery.
Four steps, start to finish
Share Your Brief
Tell us what your business does and who buys from you, in your own words. It is free and you are not committing to anything.
Fill in the brief formDesigns Back Fast
Our designers start straight away and send you real options to look at, often the same day.
Refine Together
Point at the one you like and tell us what to change. We keep adjusting it until you are happy with it.
Own Every File
You get every file you need for print and web, plus the rights in writing. The design is yours for good.
The same three things in every package
Whatever you spend, these never change.
Free consultation first
Talk the project through with a designer before you pay anything. No card required, no obligation to go ahead.
You own it outright
Copyright transfers to you on delivery, along with the editable source files. No licence to renew and nothing to pay again later.
100% original, or it is free
Every mark is drawn from scratch for your business. We never resell a concept and never work from a template library.
Free consultation · No card required · Mon to Fri, 11 AM to 8 PM
Visual Identity Design questions
Visual identity is the seen half: marks, colour, type, pattern, imagery. Brand identity in the fuller sense also covers voice, positioning and messaging. We do both, and most clients start with the visual half because it is what unblocks the rest of their marketing.
It has to. We test every mark in solid black, reversed out of a dark background and at favicon size before we show it to you. If it only works in full colour it is not finished.
Three genuinely different territories, not three versions of the same idea. Once you pick one we take it deep rather than spreading effort across directions you have already ruled out.
Often bought alongside this
Buying two or three together is cheaper than ordering them separately, and the work stays consistent because it never leaves the same team.
Guides worth reading before you buy
Ready to start your visual identity design project?
Tell us about the business in a sentence or two. We come back with a plan, a timeline and one fixed price, usually within a business day.