Brand Strategy & Positioning

Decide what you stand for before you draw anything

Design without a decision behind it is decoration. Strategy is the short, uncomfortable conversation about who you are actually for, what you will refuse to do, and what a customer should think when they hear your name. It makes every later design choice obvious.

from $599 · free consultation · full copyright included

4.5/5 from 8,503 clients

Unlimited revisions

on Gold and above

100% ownership

copyright transferred

24-hour

first concepts

In-house team

based in the USA

Programmes & Consulting

What brand strategy & positioning includes

Founders and marketing leads who keep going round in circles on creative because the underlying positioning was never settled.

  • Competitor and category audit
  • Audience definition and buying triggers
  • Positioning statement and proof points
  • Brand personality and tone of voice
  • Messaging hierarchy for the website
  • Naming and tagline recommendations

Drawn for you

Original work every time. Nothing templated, nothing resold to anyone else.

Fast turnaround

First work back within 24 to 48 hours on most briefs, sooner if you have a deadline.

Revisions until right

No counter running in the background. We keep going until you are happy with it.

You own everything

Full copyright transferred in writing, with every source file, on delivery.

How it works

Four steps, start to finish

01

Share Your Brief

Tell us what your business does and who buys from you, in your own words. It is free and you are not committing to anything.

Fill in the brief form
02

Designs Back Fast

Our designers start straight away and send you real options to look at, often the same day.

03

Refine Together

Point at the one you like and tell us what to change. We keep adjusting it until you are happy with it.

04

Own Every File

You get every file you need for print and web, plus the rights in writing. The design is yours for good.

Included every time

The same three things in every package

Whatever you spend, these never change.

Free consultation first

Talk the project through with a designer before you pay anything. No card required, no obligation to go ahead.

You own it outright

Copyright transfers to you on delivery, along with the editable source files. No licence to renew and nothing to pay again later.

100% original, or it is free

Every mark is drawn from scratch for your business. We never resell a concept and never work from a template library.

Free consultation · No card required · Mon to Fri, 11 AM to 8 PM

Before you order

Brand Strategy & Positioning questions

If your budget is tight it matters more, not less, because you cannot afford to redo the work. A half-day of positioning usually saves a full round of design revisions.

A written document you can hand to any designer, writer or agency: who the audience is, what the promise is, how the brand sounds, and what proof backs the claim. It is not a slide deck of adjectives.

That is the usual arrangement, and it is cheaper than buying them separately. Strategy runs first, identity follows from it, and the two are quoted as one project.

Ready to start your brand strategy & positioning project?

Tell us about the business in a sentence or two. We come back with a plan, a timeline and one fixed price, usually within a business day.

1