The six things clients ask in the first call, and our real answers

Sales pages are written to be persuasive. Phone calls are not, because the person on the other end can ask a follow-up. These are the six questions that open almost every enquiry, with the answers as they get given on the phone.

"How long will it take?"

First concepts inside 24 hours, and never past 48. That is the part we control. The part we do not is how quickly feedback comes back, and it is almost always the longer half. A logo project that takes three weeks usually contains nineteen days of waiting for a decision and two days of drawing. If there is a hard date, say it up front and the queue rearranges around it.

"Will it be original?"

Yes, drawn from scratch, and there is a specific test you can apply rather than taking our word for it: ask whether the studio will sign a copyright assignment. Anybody reselling template output cannot, because they do not hold the rights to give. The paperwork is a better guarantee than the promise.

"What if I do not like anything?"

Then say so plainly, including if the only reason you can give is that it feels wrong. That is real information. We go back and take a different direction, and it is a normal part of the process rather than a failure. The version of this that goes badly is the client who says everything is fine to be polite and then quietly stops replying.

"Do you do everything, or just logos?"

Everything, and this is the answer people are most surprised by: logo, print, packaging, website, app, video, YouTube, sound, trademark filing. The reason to care is not convenience, it is consistency — a website built by people who did not draw the mark tends to use it slightly wrong, and slightly wrong across forty pages is how a brand goes soft.

"Can you beat the price I was quoted?"

Usually not, and this is the first answer people do not enjoy. Our prices are published, which means they are the same for everybody who reads the page. What we can do is tell you honestly whether the cheaper quote covers the same thing, and quite often it does — in which case take it.

"Have you done my industry before?"

Almost certainly, and here is the second unwelcome answer: it matters less than you think. Sector experience helps us know the conventions quickly. It also makes it tempting to reach for the same solution we reached for last time. The portfolio is filterable by industry precisely so you can check whether our work in your sector looks like a set of variations or a set of different answers.