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What Sam actually does here
Digital projects go wrong in a specific way: everybody agrees on the visible part and nobody agrees on the rest. The site looked great in the mockup, then it turned out nobody had scoped who writes the copy, who supplies the photography, where the domain lives, what the store platform charges per transaction, or what happens the first time a plugin breaks. Sam’s job is to have that argument at the quote stage, where it is free.
So a quote from him lists what is built, what is configured, what you supply, and what will cost money every month whether or not we are involved. It is a longer document than a logo quote, and deliberately so.
What he will ask you
- 1What should a visitor do on the site — call, book, buy, or read? A brochure site and a shop are different builds and different prices.
- 2How many pages, honestly? Five pages you will maintain beats twenty you will not.
- 3Who writes the words and who owns the photography? This is the single most common cause of a stalled build.
- 4Do you want to edit it yourself afterwards, or would you rather send us changes? That answer chooses the platform.
- 5For an app: what is the one thing version one must do? Everything else is version two, and that is not a downgrade.
- 6For video: how much raw footage, in what format, and where will it be published? Vertical shorts and a long-form edit are not the same job.
The costs he will raise before you ask
| Domain and hosting | Yours, in your own account wherever possible. We will set it up, but we would rather you owned the keys than rented them from us. |
|---|---|
| Store platform fees | Per-transaction and monthly charges belong to the platform, not to us. They get quoted alongside the build so the running total is honest. |
| App store accounts | Apple and Google both charge developer fees and both review submissions. Neither is optional and neither is ours. |
| Stock footage, fonts and music | Licensed per project. Where a free alternative is genuinely as good, he will point at it instead. |
| Ongoing maintenance | Optional. Sites do need updating, and we will say plainly which parts you can do yourself. |
How to get a useful answer fastest
- Send two or three sites you like and say what you like about each. "This one, but calmer" is more useful than a page of adjectives.
- Say whether you already have a logo and brand, or whether that is part of the job.
- For a shop, give a rough product count and whether they have variants. Twelve products and twelve hundred are different builds.
- For an app, describe the user, not the feature list. The feature list follows.
- Name a launch date if one exists. If it is not achievable he will say so rather than agree and hope.
Write to Sam
Two or three lines about the business is enough to start. Same working day, usually within a couple of hours.