On this page
What Brock actually does here
Most design studios put a form between you and a price. The form goes to a shared inbox, somebody triages it, and two days later a generic proposal arrives that does not quite describe your project. Brock exists so that does not happen on brand and print work. He reads the enquiry himself, and if something in it is unclear he asks rather than guessing high.
His job is to turn a description of a business into a scope, a timeline and one number. Not a range, not an estimate that moves once the work starts. If the brief later grows — another concept direction, a second language on the packaging, a signage set nobody mentioned — he re-quotes the addition on its own rather than quietly inflating the original.
What he will ask you
You do not need to arrive with a design vocabulary. The questions are about the business, and there are only ever a handful of them.
- 1What does the business sell, and who buys it? This decides more about a mark than any stylistic preference.
- 2Where will the logo have to work? A food truck, an embroidered polo and a favicon are three different constraints.
- 3Is there a name and is it settled? A mark drawn around a name that changes next month is money spent twice.
- 4What do you already have, and what is wrong with it? A redraw and a redesign are different jobs at different prices.
- 5When do you need it? If there is a launch, an opening or a trade show, that sets the queue position.
When he will talk you out of spending more
A sales rep paid on volume has an obvious incentive to sell the biggest package on the page. The reason we publish full package contents and prices is so that conversation stays honest: if the Platinum logo covers your project and the Diamond tier does not add anything you will use, Brock will say so, and the page you are reading backs him up.
The most common example is the bundle. Bundles save real money when you genuinely want every component. If you want a logo and nothing else for the next year, buying the three-in-one to "have it ready" is worse value than buying the logo now and the website when you need it, because the website spec will have moved on by then anyway.
How to get a useful answer fastest
- Two or three sentences about the business beats a blank "how much for a logo". Price follows scope, and scope follows what you sell.
- Say the deadline out loud, including the soft ones. A trade show in five weeks changes the recommendation.
- Send anything you already have — a sketch, a competitor you admire, a photo of the old sign. Rough is fine, and useful.
- If you have a budget ceiling, say it. It saves a round trip and nobody here will spend to the ceiling for the sake of it.
Write to Brock
Two or three lines about the business is enough to start. Same working day, usually within a couple of hours.