On this page
What a food & drink mark has to do
Food marks are applied to more surfaces than almost any other sector: cups, boxes, awnings, aprons, menus and delivery apps, most of them at small size and many of them in one colour.
- One-colour version for cups, stamps and takeaway packaging
- Legible at delivery-app thumbnail size, which is where a lot of ordering now happens
- Holds up on an awning or a window at street distance
- A compact badge for a lid, a sticker or a cap
Drawing it as a symbol and wordmark
A symbol paired with the name is the most flexible arrangement: the pair does the introducing, and once the audience knows the business, the symbol can travel alone.
- 1The symbol is built from as few shapes as will carry the idea, because every additional element is another thing to lose at small size.
- 2The lockup is spaced so the symbol and the name read as one unit rather than two adjacent things.
- 3Horizontal, stacked and symbol-only versions are drawn as separate lockups rather than rearranged on the fly.
The mistake this sector makes most
Hand-drawn detail is the sector default and it is expensive to reproduce well. The mark needs a simplified sibling for the small applications, drawn deliberately rather than scaled down.
Where this mark has to live
A logo is not finished when it looks right on a screen. It is finished when it still works on every surface the business will put it on, which in this sector means at least these:
- Cups, packaging and stamps
- Menus and awnings
- Delivery app listings
- Aprons and staff wear
What was handed over
Every project delivered by this studio ships the same way, whichever package it was bought under: editable vector masters, every export a printer or a developer asks for, and the written copyright assignment that makes the mark genuinely the client’s.
| Vector masters | Editable AI and EPS, plus PDF and SVG. Everything else can be regenerated from these, which is why they matter more than any export. |
|---|---|
| Web and social exports | PNG with transparency and JPG at the sizes profiles, favicons and site headers need. |
| Lockup variants | Horizontal and stacked arrangements, a single-colour version, and a reversed version for dark backgrounds. |
| Colour and type reference | Exact colour values for print and screen, and the typefaces used, so anything made later matches. |
| Copyright assignment | Written transfer of the design to the client. Not a licence — the assignment is what makes trademark registration in their own name possible. |
A note on what this page does not claim. We publish the mark, the sector it was drawn for and how work of this kind is built. We do not publish a client’s budget, timeline or commercial results, and we do not invent them. If a client wants their project written up in full, they tell us so and we ask them for the numbers.
Want something like this for your business?
Every mark on this wall started as two or three sentences about a business. Send yours and you get original concepts back, usually inside 24 hours.