On this page
What a technology mark has to do
Technology brands are judged at 32 pixels before they are judged anywhere else — an app icon, a favicon, an avatar in a repository. The mark has to survive that first, and look considered at conference-banner size second.
- Legible as a favicon and an app icon, where most of the audience meets it
- Works on a dark interface without a white box behind it
- Distinct from the abstract-swoosh convention that half the sector shares
- Scales into a product UI as a small system icon, not just a marketing asset
Drawing it as a wordmark
A wordmark puts the name first, which is the right choice for a business that gets discovered in a search result, a directory or a map pin. Nothing has to be explained before the name is read.
- 1Letter spacing is adjusted by eye at the sizes the mark will actually be used at, not at the size it is drawn at.
- 2Individual letterforms are modified where a stock typeface leaves the name feeling generic.
- 3A compact or stacked variant is produced for square placements, where a horizontal wordmark would be unreadable.
The mistake this sector makes most
The category default is a rounded abstract gradient, and it is the reason so many technology logos are indistinguishable at thumbnail size. Breaking from it deliberately is usually worth more than polishing inside it.
Where this mark has to live
A logo is not finished when it looks right on a screen. It is finished when it still works on every surface the business will put it on, which in this sector means at least these:
- App icon and favicon
- Product interface
- Pitch decks and investor material
- Conference stands and swag
What was handed over
Every project delivered by this studio ships the same way, whichever package it was bought under: editable vector masters, every export a printer or a developer asks for, and the written copyright assignment that makes the mark genuinely the client’s.
| Vector masters | Editable AI and EPS, plus PDF and SVG. Everything else can be regenerated from these, which is why they matter more than any export. |
|---|---|
| Web and social exports | PNG with transparency and JPG at the sizes profiles, favicons and site headers need. |
| Lockup variants | Horizontal and stacked arrangements, a single-colour version, and a reversed version for dark backgrounds. |
| Colour and type reference | Exact colour values for print and screen, and the typefaces used, so anything made later matches. |
| Copyright assignment | Written transfer of the design to the client. Not a licence — the assignment is what makes trademark registration in their own name possible. |
A note on what this page does not claim. We publish the mark, the sector it was drawn for and how work of this kind is built. We do not publish a client’s budget, timeline or commercial results, and we do not invent them. If a client wants their project written up in full, they tell us so and we ask them for the numbers.
Want something like this for your business?
Every mark on this wall started as two or three sentences about a business. Send yours and you get original concepts back, usually inside 24 hours.