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On Amazon, buyers swipe the images and decide. Bullets and description matter for indexing and for the minority who read them, but the carousel is where conversion is won or lost.
The main image rules
These rules are enforced, and violations risk suppression, which removes the listing from search entirely. Keep the hero compliant and put all the selling into images two onward.
- Pure white background (RGB 255, 255, 255).
- The product should fill roughly 85% of the frame.
- No text, no logos, no badges, no borders, no watermarks.
- No props or accessories that are not included in the purchase.
- At least 1000 pixels on the longest side so zoom is enabled — 1600 or more is better.
A carousel order that works
- 1Compliant hero on white.
- 2Primary benefit as an infographic — the single reason someone buys.
- 3Dimensions and scale, with a familiar object or measurements. This answers the most common pre-purchase question.
- 4What is in the box, laid out and labelled.
- 5Lifestyle image showing the product in use by the intended customer.
- 6Comparison or differentiator against the obvious alternative.
- 7Objection handler — durability, compatibility, care, warranty, whatever the reviews of your competitors complain about.
- 8Video where available. It occupies a prominent slot and lifts conversion measurably.
Design for mobile first
The clear majority of Amazon traffic is mobile, where images display small and text on infographics is frequently unreadable. Use a handful of words at large size per image. If you have to zoom to read it on a phone, it is not doing its job.
A+ content
Available to brand-registered sellers, A+ content replaces the plain text description with designed modules. It reliably lifts conversion and reduces returns by setting expectations accurately. It is not indexed for keyword search the way the title and bullets are, so treat it as a conversion tool rather than a ranking one.
The most effective modules are comparison charts across your own range, which increase basket size, and detailed specification tables that pre-empt returns.
Common mistakes
- Seven images that all show the same angle on white.
- Text too small to read on a phone.
- Badges and claims on the main image, risking suppression.
- No scale reference anywhere, which drives both hesitation and returns.
- Lifestyle imagery featuring a customer who is obviously not your buyer.
- Reusing packaging artwork as a listing image. Different medium, different job.
Want this done for you?
We will tell you honestly whether you need us for it. Send a two-line description of the business and we come back with a plan, a timeline and one fixed price.